Tag lines are a few words that make a make a BIG difference in your marketing success. Consider these two tag lines
Save Money – Live Better (Wal-Mart)
Expect More – Pay Less (Target)
Elements of a Good Tag Line include:
Customer Needs – Make the most of your home(California Closet)
Positioning – Delivering the Next Generation Care (Children’s Hospitals and Clinics of MN)
Target Audience – For Boomers and Beyond (Jitterbug cellphones)
Frame of Reference – Better Sound Through Research (Bose)
Solve Problem – Get What Fits (Lee)
Appeal – Tradition Matters (Hickory
Market Place – It’s All Inside (JCPenny)
Name in it – May Be She’s Born with It: May be it’s Maybelline
Emotional Appeal – Because Every Touch Counts (Lever 2000)
Positive – Love the Skin You’re In (Olay)
Healthy – Honestly Sweet (Trivia)
Inform – The Art of Remodeling, Redefined (Sawhorse)
Simple – Make It Great (Microsoft Office 2010)
Here are some Tips for Tag Lines
- Make it short – Nike Just Do It
- Remember Target Market – Tidy Cats Keeps Home Smelling Like Home
- Be Positive – Baymont Inn & Suites Experience Our Hometown Hospitality
- Be Specific – Johnsonville Sausage is all we do
- Sell Benefits – Burger King Have It Your Way
- Don’t Be Too Clever – Smuckers With a Name Like Smuckers It Has To Be Good
The Tag Line Process
Research – Notice TV and magazine adds
Determine message you want to communicate
Brainstorm – Brainstorm -Brainstorm
Simplify – Simplify – Simplify
Rewrite – Rewrite – Rewrite
Looking for Tag Line Help? We’re just a phone call away.